BRUSA
Role: Art / Creative director & Co-owner
Brusa is a Swedish refreshing lemon drink, crafted on Ringön in Gothenburg.
Brusa's visual identity features a minimalist design with a distinctly Swedish feel. Each flavor is represented by a specific color, directly linking it to the drink's character. The design and logo have a slightly "blurred" effect, (Figuratively, the word "Brusa" in Swedish, can describe something visually blurred or distorted, similar to the English word "blur") The usage of Blur, especially on labels, is uncommon due to printing challenges. However, this effect functions well given the label's minimalist layout, it ties into the product name, and strengthens the brand's unique identity. The blurred style and apparent grid make the can easy to recognize and describe.
The "blurred" effect sets us apart in the market. While some consumers have appreciated the connection to the name others have jokingly said they thought they were drunk while looking at the can. We believe such interactions add playfulness and make the brand more memorable.
