TAPDANCE
Kegged & Canned Cocktails
The goal was to create a visual identity that sets Tapdance apart from its competitors in a playful and vibrant way. Unlike large brands such as Spendrups, whose kegged cocktails are produced in massive quantities and typically feature traditional, understated tap designs, Tapdance focuses on small-batch cocktails made from high-quality ingredients. This difference is reflected in the design, which incorporates hand-drawn illustrations to convey a “handcrafted” feel, while also highlighting the fresh ingredients in a distinctive and eye-catching way.
